As the race for market share in the high-definition DVD sector heats up, front-runner Blu-Ray – a format developed by Sony Corp and Matsushita Electric Industrial Co. – won endorsement from The Walt Disney Company, putting it ahead of competitor HD-DVD.
Sony Corp., Matshushita and other companies are planning to market Blu-ray DVD camcorders when player equipment is rolled out next year. While no other details were made public Friday, the announcement is significant for content producers who are choosing the next-generation format for DVDs.
Microsoft received a formal endorsement Wednesday of its video compression standard from the technology consortium Blu-ray, a 13-member group vying to take the lead in offering next-generation, high definition DVD technology.
