Sony Ships Lower-Priced Blu-ray Players

SAN DIEGO — Sony Corp. has begun shipping a Blu-ray Disc player with a suggested retail price of $499 to major consumer electronics stores and specialty dealers across the U.S., the company announced.

Referring to it as “popularly priced,” Sony representatives said they expect the new BDP-S300 to broaden the high-definition disc player market.

“The BD format gained great momentum in the past several months, and we’re going to capitalize on that with the new model,” said Chris Fawcett, vice president of marketing for the Home Product Division of Sony Electronics. “The player gives a broader consumer segment the opportunity to experience the exceptional quality of Blu-ray Disc format at a competitive price.”

The price of the BDP-S300 is a full $100 less than Sony originally projected it to be when the player was first announced, and the $499 price is roughly half the price of the first Blu-ray players, which were released just six months ago. Fawcett attributed the reduction in price to a decline in production costs and growing demand for Blu-ray products.

The BDP-S300 is capable of outputting 1920x1080/24p hi-def video — which is currently the highest resolution HD signal available over an HDMI connection, according to Sony. The player also supports a wide range of video formats, including MPEG2, MPEG4-AVC and VC1.

In terms of audio output, the BDP-S300 features multichannel linear PCM digital audio output via HDMI, and can decode Dolby Digital Plus to deliver quality surround sound to any appropriately equipped receiver. The unit also offers 5.1 channel decoding capability to provide backward compatibility with existing receivers.

The player also supports DVD video and DVD playback from DVD/DVD+R/+RW encoded discs, CD playback, BD-ROM, AVC-HD Media, as well as MP3 audio files and JPEG images stored on DVD recordable media.

According to the release, the BDP-S300 will be available “shortly” at Sony Style stores, online at SonyStyle.com, and through other retailers nationwide.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Miami Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Miami, the latest edition of the adult industry’s premier creator conference, set to take place May 19-22 at the Nautilus Sonesta Miami Beach hotel in South Beach.

AV Bulletin: Arizona's About-Face, What New Laws Mean for Adult

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the United States. In the meantime, state legislatures continue to weigh and pass AV bills, the U.K. and the EU are moving ahead with their own AV mandates and strategies, and legal challenges continue to play out in U.S. courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Million Billion Media Launches New Website

Management and PR agency Million Billion Media (MBM) has launched a new website.

'Neon Nightswim' Party Returns to XBIZ Miami

XBIZ is pleased to announce that the annual Neon Nightswim Pool Party will once again illuminate XBIZ Miami on Tuesday, May 20.

FSC Addresses UK Age Verification Guidelines

The Free Speech Coalition (FSC) has published an article offering guidance on the U.K.'s Online Safety Act and the various guidelines put forward by the country's telecommunications regulator Ofcom.The article follows:

European Commission Posts AV Guidelines, Seeks Feedback

The European Commission has made public its draft guidelines on protecting minors online under the Digital Services Act, including age verification requirements covering adult sites and platforms.

'White-Hot' Party Set to Kick Off XBIZ Miami

XBIZ is pleased to announce that the annual White-Hot Party, the official opening bash of XBIZ Miami, is set for Monday, May 19, at Mynt Lounge in South Beach.

AEBN Publishes Popular Searches for March, April

AEBN has announced the top search terms for March and April from its straight and gay theaters in all 50 states and the District of Columbia.

Takedown Piracy Adds 'Search Max' Feature

Takedown Piracy has launched Search Max, a search engine for detecting, verifying, and removing Google infringements.

Sex Workers' Group Fights Proposed Swedish Ban on 'Remote' Sexual Services

The European Sex Workers’ Rights Alliance (ESWA) has launched a campaign against a Swedish government proposal to expand current laws against purchasing sexual services to apply to acts performed remotely by cammers, streamers and custom content creators.

Show More